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A winning marketing strategy is a must-have in today’s business world. Capella University's online bachelor’s in business, marketing degree helps you learn to develop and deploy strategic marketing plans based on solid research and proven sales tactics. If you’re interested in gaining foundational business skills for a career in marketing, this degree is for you.
In our online marketing degree program, you’ll build core business knowledge and dive into areas like marketing research, sales, channel management processes, brand identity, communications, change management and business ethics.
Apply today with no application fee.
Enroll in a qualified program and apply for a $15K Capella Progress Reward, a scholarship to help fund your bachelor’s degree.
This specialization helps you gain fundamental business knowledge with an emphasis on marketing research, sales and marketing, channel management processes, brand identity, marketing communications, change management and business ethics. Students can choose to focus on the fundamentals of sales and marketing – or broaden their study with a stronger emphasis on marketing strategy, international marketing, customer behavior, services marketing or public relations. The curriculum is designed to equip students with core marketing knowledge in addition to the management, interpersonal and professional thinking skills needed to increase organizational effectiveness.
On successful completion of this program, you should be able to:
Review the Capella career exploration guide to learn more about this program and career paths to explore.
Bridge to Bachelor’s in Business
Gain skills with no-cost courses that apply toward a bachelor’s degree in business.
The total cost of your degree will depend on academic performance, transfer credits, scholarships and other factors. See GuidedPath cost information below.
A structured learning format with an active peer community and faculty guidance. We’ll set the schedule, you meet the deadlines.
$365 per 1000-2000 level credit $415 per 3000-4000 level credit, $150 resource kit, 180 total quarter credits, 135 max transfer credits
*This is only an estimate, effective July 8, 2024, and is subject to change. Your tuition amount will vary depending on your unique circumstances, such as your program specialization, transfer credits and any applicable tuition discounts. This estimate does not include the cost of books, course materials, supplies, equipment and other expenses. Tuition estimates shown for the GuidedPath learning format depend on the number of credits accepted for transfer. New or recently revised program tuition estimates are based on comparable programs.
Capella is committed to transparency in tuition and pricing. You will be responsible for costs in addition to tuition, which may include travel expenses and practicum costs. You will be charged $50-$200 each quarter or billing session for your resource kit, which includes required books, software and other course materials. Click here to review program-specific fee amounts in our University Catalog.
Find out more about financing and payment options to help you complete your program. Federal aid also is available to help manage the costs of higher education. Learn more about financing your education.
Connect with an enrollment counselor to further discuss the cost of the program and explore your eligibility for scholarships and discounts.
Alumni Outcomes Survey, 2022–2023
“I’ve always struggled with confidence, and this degree has helped me overcome that. I now allow myself to celebrate what I know and take the time to fully understand what I don’t. It’s taught me that I’m allowed to pause, critically think, and then answer with confidence.”
Sara Strickland* – BS Business, Marketing
*Actual Capella graduate who agreed to appear in promotional materials.
Your education is an investment in your future. There are more ways to save than you might think.
Accreditation and recognitions provide evidence that we meet standards for quality of faculty, curriculum, learner services, and fiscal stability.
See all our accreditations and recognitions.
Applicants to the BS in Business, Marketing program must provide the following information for admission:
SAT and ACT are not required for admission.
International student requirements
If you live outside the U.S. or aren’t a U.S. citizen, you may be considered an international student.
To meet the requirements for Capella admission, you must:
Learn more about international student admissions.
Our programs are designed to meet the unique needs of a bachelor’s student. We’ve structured the experience in manageable pieces to help you earn your degree with support from faculty, staff and online resources.
Robert W. Bigelow, BA, JD, PHD
Academic Program Director, MBA, MSHRM, BSBA
Your education can help you reach your professional and personal goals. While Capella cannot guarantee that a graduate will secure any specific career outcome, such as a job title, promotion or salary increase, we encourage you to explore potential jobs and employment settings. Here are some ideas and examples for a graduate with a Bachelor of Science in Business, Marketing.
Job titles to explore
Employment settings to explore
Expand your perspective on academic and career topics with articles and resources from Capella University.
If you’re a working adult pursuing an online degree, you know the feeling of being pressed for time.
You see some form of this requirement listed in just about every job posting.
Learn how business leaders use emotional intelligence along with intellectual intelligence to be more effective.
