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Welcome to Capella
Select your program and we'll help guide you through important information as you prepare for the application process.
Track and build your skills in marketing
Our BS in Business, Marketing program offers a variety of courses that can help you develop career skills. So how do you know which courses are best for your professional growth? Start by setting goals. Make a list of career-related skills and identify any knowledge gaps you may have. Then look for the courses that can help you gain those skills or build on your knowledge. As you complete courses, track your progress and practice regularly so you can stay on top of the latest industry trends. Our Career Development Center can help you with your resume and job search as you learn each new skill.
Develop professional traits that can help you pursue your career
Cultivating professional traits is another means to help you stand out in the workplace. For the BS in Business, Marketing program, we focus on helping you to become:
- A creative problem-solver
- An effective communicator
- Compassionate
- Detail oriented
- Ethical
- Resilient
- People oriented
Marketing skills taught in our BS in Business program
This program helps you learn an understanding of a wide array of foundational business skills in marketing, including developing and deploying strategic marketing plans based on solid research and proven sales tactics.
Sales and marketing skills
- Understand how to build trust and credibility with customers and stakeholders
- Communicate effectively with customers, sales team members and other stakeholders by actively listening, asking questions and building rapport
- Understand how to negotiate effectively with customers
- Collect and analyze data to track sales performance and identify trends
Strategic planning skills
- Understand the needs and wants of potential customers and develop marketing strategies that will appeal to them
- Collect data from a variety of sources, such as website analytics, social media and customer surveys
- Summarize marketing data and insights in a way that is easy to understand and use
- Launch and track marketing campaigns and make necessary adjustments as needed
Analysis and insights
- Identify and solve problems that may arise by thinking critically and objectively about marketing data and the client, to come up with innovative ideas to improve marketing campaigns
- Manage time and tasks effectively by being able to prioritize and stay on track
- Evaluate marketing research and examine the tools and techniques used to conduct marketing research
Marketing and campaign strategies
- Develop a marketing plan by creating a timeline, budget and strategy for the campaign
- Measure the results of the campaign by collecting data and analyzing it to determine the effectiveness of the campaign
- Understand the needs of the target audience and describe what the organization hopes to achieve with the campaign
- Communicate campaign results to stakeholders and make recommendations for future campaigns
Take the next steps. Make your plan to earn your degree.
What are the BS in Business, Marketing admission requirements?
Applicants to the BS in Business, Marketing program must provide the following information for admission:
- An admission application – no application fee required
- A high school diploma or equivalent
- A transcript of any reported GED
- You must be at least 24 years old. This requirement may be waived for:
- Military applicants and veterans
- Applicants with 24 or more quarter credits of prior college or university coursework (transferable college coursework and/or credentials that map to preapproved credit for prior learning opportunities may be considered toward the 24-credit minimum equivalency total)
- Applicants who do not have any credits eligible for transfer must successfully complete a university-approved reading and writing assessment; by evaluating your skills prior to your first course, Capella can more effectively provide resources to prepare you for a successful learning experience
- A valid, government-issued form of photo identification
SAT and ACT are not required for admission.
International student requirements
If you live outside the U.S. or aren’t a U.S. citizen, you may be considered an international student.
To meet the requirements for Capella admission, you must:
- Earn the minimum score on an acceptable test for proof of English proficiency
- Attend an internationally recognized institution
- Provide transcripts for evaluation
Learn more about international student admissions.
Are you looking to earn your bachelor’s degree online but have questions about the cost? Many students are looking for ways to save money on their education and online learning can be a great way to do it.
Here are just a few of the potential savings you can enjoy when you earn your degree online.
Employer and association discounts
More than 900 organizations – including corporations and healthcare organizations – invest in their employees by partnering with Capella University to offer access to tuition savings and other educational benefits. See if your employer is a partner of Capella.
$15,000 scholarship toward your bachelor’s degree
Apply for a $15,000 Capella Progress Reward, a scholarship to help fund your bachelor’s degree.
Transfer credits
Learn more about Capella’s transfer credit process. You may be able to transfer previous college credits to cover up to 75% of select bachelor’s degrees.
Federal grants
Capella University accepts federal grants, which are education funds that you may not have to repay. Find out more about federal grants and what’s available to you.
Get started on your goals as a marketing professional with a program that helps you gain fundamental business knowledge in marketing research, sales and marketing, channel management processes, brand identity, marketing communications, change management and business ethics.
Our curriculum is designed to help you:
- Execute an effective integrated marketing communications program
- Strategically plan for domestic and global markets
- Apply marketing research concepts into organization situations
- Assess customer pricing in order to provide perceived value
- Sustain a competitive advantage utilizing technology
- Perform professionally within the field of marketing
- Lead the creation of products and services to fulfill customer needs
- Execute distribution plans to deliver customer products and services